中国城市政府形象调查报告

　　摘要：

　　良好的政府形象是一个政府所拥有的重要资源和无形资产，也是有效发挥政府功能的前提条件之一。为研究我国城市政府形象，上海交通大学舆情研究实验室社会调查中心对我国36个城市进行调查，从公共服务质量、政府公务员形象、社会治安和公平程度四个方面进行统计分析。结果显示，受访者对城市的公共服务质量评价呈现阶梯形分化；受访者对于政府公务员的形象认可程度与受访对象的年龄相关；受访者对于城市的社会治安评价与城市的基础设施、安保措施和市民素质有关；受访者对于城市的公平程度评价与城市的经济发展、政策优势、教育水平等因素有关，受访者对于城市公平程度的评价具有明显的本土化认可倾向等。

　　关键词：政府形象 城市公平 认可程度

　　Abstract

　　Good image of the government is not only the major resource and intangible assets owned by the Government，but also an important prerequisite for the functioning of the government. In order to understand the government image among cities in China，the Social Investigation Center of Public Opinion Research Laboratory of Shanghai Jiaotong University surveyed residents from 36 cities in China. This report consists of four aspects，including the quality of public services，image of government civil servants，social security and fairness. The results showed that respondents’ evaluation on the quality of public service presents a hierarchical distribution；the image of civil servants is related to their qualities，and the respondents’ recognition on the image of civil servants differs across age groups；the evaluation on social security relates to the infrastructures，security measures，and quality of the residents；the evaluation on the fairness is related to the economic development，policy advantages，and education levels of the cities，and an obvious tendency of local recognition was shown among the respondents.

　　Keywords：Recognition　Government Image　City Fairness